LOS ANGELES — Ford on Tuesday showed off an update of its Explorer SUV — new engine, new high-price deluxe model and the first Ford oval logo that isn’t blue.
The 2016 Explorer — displayed at a preview event for the auto show here this week and going on sale next summer — will be topped by a new Platinum version. It will be priced upwards of $50,000 — where no version of the renowned utility vehicle has gone before.
It’s aimed at buyers who want something with more features and a higher-status persona than the Limited and Sport models currently atop the Explorer family.
Other models’ base prices will be similar to today’s, Ford said, but won’t be announced until close to the on-sale date.
Explorer once was the best-selling SUV in the U.S., but — reflecting a wider trend — it has slipped behind smaller SUVs, such as Honda CR-V, which now is the best-seller, as well as Toyota RAV4 and Chevrolet’s Equinox, an aging but well-equipped model. And, of course, Ford’s own Escape.
Still, Ford sells about 200,000 Explorers a year, a considerable number.