Chinese smartphone maker Xiaomi has unveiled two flagship phablets in Beijing on Thursday, comparing them directly with Apple’s largest iPhones.
Chief executive Lei Jun introduced the Mi Note, saying it was shorter, thinner and lighter than the iPhone 6 Plus.
Priced at 2,299 yuan ($371; £244), the 16 gigabyte model is less than half the price of Apple’s handset and Samsung’s phablet, the Galaxy Note 4.
Analysts say Xiaomi became the world’s third bestselling phone firm in 2014.
Phablets are generally mobile devices that have features of both a smartphone and a tablet, but are too big or small in size to be classified as either one.
Xiaomi – which was only founded in 2010 – announced that the Mi Note was 6.95mm (0.27in) thick and weighed 161g (5.7oz).
That makes it 1.05mm thinner than the iPhone 6 Plus and 11g lighter.