SANTA CRUZ, Calif. —Jay Adams, the radical rebellious legend who reinvented street skateboarding while growing up in an L.A. beach town, has died, according to his longtime friends. He was 53.
Friends said Adams died from a heart attack on Thursday in Mexico, where he had been vacationing with his wife and surfing for the past three months.It appears Adams spent his last day on Earth happy and surfing. On Thursday, he uploaded a photo dated Aug. 14 on Instagram of himself tube riding a perfect wave in Mexico.Adams was most famous for his style. Santa Cruz skate artist Jimbo Phillips told KSBW Friday, “Jay embodied all that skateboarding is about. Style, speed and doing things your own way and not caring what anyone thinks.”
Stacy Peralta, a skater who started the Z-Boys crew with Adams and turned empty swimming pools into places for concrete bowl riding, wrote on Instagram, “I just received the terribly sad news that Jay Adams passed away last night due to a massive heart attack, send your love.”