The 88-second trailer for Star Wars: The Force Awakens has amassed more than 40 million YouTube views in 72 hours.
But it has also inspired a series of spoofs, including a “George Lucas edition”, which pokes fun at the director’s poorly received prequels.
The parody – viewed nearly four million times – was created by Michael Shanks and is cluttered with extra CGI and a voice-over about trade negotiations.
A Lego version of the trailer appeared within 24 hours of the original.
Pieced together brick by brick and shot by shot, the video recreates shots of a rolling R2 droid and the Millennium Falcon.
The animator also comes up with an ingenious way of replicating the new three-pronged lightsaber.
It has so far been seen two million times.
A third parody takes aim at director JJ Abrams, who has been hired to oversee the renewal of the sci-fi franchise.
Noting his fondness for lens flare (the director took the unusual step of apologising for over-using the effect in his Star Trek films) it adds glaring reflections to every shining surface in the trailer.
The official teaser trailer – the first look at a film that is not out for another year – has generated reams of media coverage.
It opens with a simple shot of the desert and a mysterious voice (now confirmed to be Andy Serkis) intoning: “There has been an awakening.”
British actor John Boyega then bursts cartoonishly into frame, wearing the suit of a Storm Trooper.
We also see newcomer Daisy Ridley as the film’s heroine and Oscar Isaac as an X-Wing pilot, as well as a long tracking shot of the Millennium Falcon.